PPC Management Services

Get noticed on relevant searches today with Monarch’s pay-per-click (PPC) advertising management services. Start generating leads now!

Get A Free Consultation

In this day of digital commerce, making your presence known online is quite the endeavor but entirely worth the hard work and research. If you’re a CMO or marketing director trying to quickly build brand recognition and traffic to your business website, one of the best tools in the marketing toolbox right now is pay per click (PPC).

PPC for small business is a fast and effective way of getting your online presence noticed but may be a drain on funds without the expertise of e-commerce PPC management. To help you get an idea of whether this is the right tool to help your business, here’s an overview of how PPC works and what PPC management has to offer.

PPC Frequently Asked Questions

Even if you’ve never heard of pay-per-click ads, you’ve at the least seen them without knowing what they are. A quick google search in most cases will immediately show results, including PPC ads. All kinds of businesses use this marketing tool, and small business PPC has no less rank than large corporations because ads show up according to relevance, not just how much they’re paid for. Using this method, you’re reaching customers searching for you, increasing brand awareness, and gaining visibility fast. The other great thing any pay-per-click consultant would inform you of using this tool is that you only pay for your ad when it is clicked on.

If you’re trying to expand the reach of your business, PPC management is perhaps the best resource available. Though PPC can be a remarkable tool in increasing clicks and conversions, it can also be a huge budget drainer if you don’t know what you’re doing. Hiring a paid search marketing agency or pay-per-click specialist will help your advertisements do more than drain your money or pay for themselves. A PPC marketing specialist enables you to develop a PPC strategy for your business and create search and display ads that will actually get you clicks. They’ll also help you optimize your bids, so that your ads are high-quality and more likely to be chosen in the algorithm.

It’s a simple fact that the Google search engine is the most popular, so using Google Ads to advertise is a no-brainer. It is designed to have advertisers bid on specific keywords and pay for any click their advertisement generates, picking your ad from the pool according to the relevance and quality of the ad as well as the bid size for your keyword. You’ll get chosen depending on how much you’re spending on a click, the quality of your landing page, keyword relevance, and click-through rate.

As mentioned earlier, how much you pay for a PPC ad depends largely on your budget and your resulting bid for certain keywords. Wondering how to calculate a PPC budget? It works like this. If your keywords are really popular—like “insurance” or “attorney”—you’ll have to bid a lot more to compete with others than something pretty obscure. The average business pays $1-$2 per click and about $9,000-$10,000 a month on PPC. With all the different factors that go into PPC, however, there’s a lot of wiggle room, and if you work with a Google PPC specialist you’re a lot more likely to raise your quality score and improve your ad rank even with a lower bid price.

With a good website and general marketing experience, you definitely have it in you to set up and manage Google Ads yourself. There’s even a version of Google Ads called Google Ads Express that really simplifies things. You put in your basic business information and let the system do the rest. However, there’s not much control in your hands, so it’s worth the extra research and effort to identify correct keywords to target and customize with a full Google Ads account. If you’re not willing to take the time to learn the complexity and strategies of using PPC ads, however, it’s probably best to leave it in the hands of PPC campaign management services.

Comparing PPC and SEO is like looking at apples and oranges. They’re simply too different in both their strengths and weaknesses to provide an easy comparison on which is better. SEO stands for search engine optimization; it is a process of structuring website pages, optimizing keywords, and link building that organically raises your web page rankings in the search engine algorithm. Whether to use PPC or SEO is dependent on your business’s marketing strategy and priorities, though any PPC management specialist would tell you both are excellent ways of improving your brand recognition and website traffic. While PPC is fast to generate traffic, SEO takes months to build, and though PPC inherently involves a cost, SEO can’t be paid for. In reality, both are a great idea, and enterprise PPC management would likely tell you to employ them both.

Ready To Make Some Money?

Start With A Free Consultation