Search Engine Optimization

Your customers are searching for you in Google and other search engines. Make sure your website shows up for relevant search terms with Monarch Social SEO!

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By ranking your website for relevant Google searches, more potential customers will find your website and convert.

Better Google Rankings

Increased Web Traffic

More Leads & Clients

Profit & Relax

How It Works

It’s just a fact, most small businesses struggle to rank in search engines. You pour your heart and soul into your business, and you are the best at what you do.

But none of it matters unless you get noticed.

However, our SEO strategies overcome this issue by utilizing proven, data-driven SEO methods to get you better rankings for relevant keywords and drive website traffic.

Everyone has been exposed to marketing throughout their lives. Commercials, ads, billboards, radio pitches, and magazines are everywhere, competing for customers and promoting the best products and services. Marketing is just as relevant in the digital world as it is in the real world. Although commercials, pop-ups, and sponsored pitches are prevalent online, digital marketing happens in even subtler ways. Every time you run a Google search, the results that you get are affected by search engine optimization (or SEO for short). If you want an effective digital marketing strategy, SEO has to be at the core.

Here’s How We Do It
STEP 1
Fix Technical Errors and Toxic Backlinks

We’ll perform a technical audit of your website to identify any errors that are preventing Google from crawling your website. We’ll continue to monitor your site health and new errors that arise.

STEP 2
Keyword Research

Identifying relevant search queries is the cornerstone of an effective SEO campaign. More specifically, we will identify a large number of “longtail” keywords, which are low-competition search terms that you can rank for quickly. Targeting longtail keywords is the fastest way to drive organic search volume.

Over time, we’ll move to capture broader, higher-volume search terms as well.

STEP 3
Competitive Analysis

Once we’ve identified the campaign’s target keywords, we’ll analyze the webpages ranking on the first page for each of those keywords. The data we glean from those competing pages will drive the content creation and backlink strategy throughout the campaign.

STEP 4
Content Creation

Quality content is vital to the success of an SEO campaign. We’ll increase your site’s relevance for your target keywords, improve your internal linking structure, and generate original relevant content with blog posts and pillar pages.

STEP 5
Earning Backlinks

Links from other sites are a key indicator of your site’s authority. We’ll create content that links to your important pages and pitch it to relevant websites. We’ll also look for unlinked brand mentions and broken links that can be pointed to your pages.

STEP 6
Local SEO

Ranking locally for important keywords involves claiming and verifying your Google My Business listing, creating and correcting local business directory listings, and optimizing your target pages for local keywords.

STEP 7
Report Results

We’ll review and report your keyword rankings and organic search traffic growth monthly and adjust our strategy as necessary. Your account manager will keep in close contact with you to answer any questions or address any concerns as they arise.

Get ahead of your competition.

Monarch’s SEO is a data-driven strategy for putting your website on top of Google, Bing, and other search engines. This is a must-have marketing channel for scaling your small business!

Your buyers trust organic search results more than they trust advertising. Earning top positions in organic search is a vital way to get more qualified buyers to your site!

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ONSITE STRATEGY
Tracking & Analytics

Tracking, analytics, and attribution is at the core of everything we do and every campaign we manage.

Our first step is to ensure that we have the proper tracking in place to measure and report on the performance of your campaign.

Every month, we’ll report organic keyword and traffic performance.

ONSITE STRATEGY
Technical Audit

Once we have tracking in place and have a solid keyword strategy, we can begin improving your onsite SEO elements that will often have an immediate impact on rankings.

Ongoing technical SEO will help us dial in your on-site SEO and improve the usability of the site to increase rankings and conversions by diagnosing and fixing errors and broken code “under the hood” of your website.

OFFSITE STRATEGY
Brand Mentions & Link Generation

Search engines want to display results that are authoritative. Increasing your site’s authority is a major piece of our strategy. Increasing authority involves getting your brand mentioned on other websites that will link back to yours.

When Google crawls these brand mentions, they will recognize that “backlink” as a vote of confidence in your site’s authority. The increased authority will help improve your rankings.

OFFSITE STRATEGY
Listing Management

For locally-focused campaigns, making sure your business is listed throughout the popular business listing websites is extremely important. Maintaining the naming convention, address, and phone number formatting to show consistency is also critical.

We report on the directories you’re already on, the directories we’ll add you to, and the related performance your listing receives.

Keyword Research

Figuring out what people are searching for in Google:

  • Reveals what your audience is most interested in.
  • Determines where we should focus our marketing efforts.
Content Creation

Writing and publishing new pages and articles on your website:

  • Attracts visitors to your site.
  • Shows Google that your website isn’t stale or abandoned.
  • Better optimizes your site for your target keywords.
Brand Awareness

Building up website authority by publishing content on other relevant websites:

  • Attracts visitors from other websites (referral traffic).
  • Increases Google rankings.
How Our SEO Marketing Services Can Increase Your Traffic, Leads, and Revenue

The point of SEO is to build your online visibility. If you aren’t showing up on search engines, you’re essentially invisible to web surfers. An overwhelming majority of web traffic goes to the first page of search engine results, and most of that goes to the top three organic products, which are the top three results that aren’t ads.

SEO works by optimizing your site and web presence, which increases your ranking in search engine results, thereby increasing the traffic, leads, and revenue your website can produce. Our seven-step SEO process is focused on sustainable, reliable strategies that will get you earned attention, which comes across as far more authentic than paid ads. To get you noticed by local consumers, we address technical errors and site health, develop a keyword strategy that will help you rank competitively, help you create quality content, build your authority with relevant backlinks, and bolster your local SEO.

Enterprise SEO

Enterprise SEO is search engine optimization that caters to massive companies or massive websites (sites with over 1,000 pages). Because of the large scale of the business and the website, there is greater complexity to the business’s organization and more people involved in virtually every aspect of the site itself. The SEO approach needs to be different.

Enterprise SEO does use keyword strategies, but it goes well beyond just that. Automation plays a far more significant role in adapting sites to algorithm changes, or even just adjustments that need to be made to align with chosen strategies. Managing local SEO can become more involved since your business may have multiple locations you need to attract traffic. Similarly, if your company owns several sites, handling SEO for all of them is a far more labor-intensive process, especially since you don’t want them to have to compete with each other for rankings. Reputation management also has a role to play since reviews and content created about your business can impact your rankings, traffic, and business as a whole. All in all, enterprise SEO tends to be a far more complex endeavor than regular SEO.

Ecommerce SEO

Ecommerce SEO focuses on search engine optimization to increase traffic and generate leads that you can convert into sales. This approach is often most appropriate for smaller businesses or businesses with smaller websites. Keyword ranking is given stronger emphasis since there are relatively fewer keywords being ranked for.

Frequently Asked Questions

So what marks an SEO campaign as being successful? Since most people using search engines don’t look beyond the first page of results, getting onto that page can be a pretty good indicator that you’re doing something right. Specifically, it means that you’re ranking higher for specific keywords. That all by itself isn’t enough, though. Remember that the point of SEO is to increase traffic, leads, and conversions. Your strategies should have goals regarding these points that you can use to measure how successful any given campaign is. As you progress towards and reach those goals, you can feel confident that your campaign is successful.

SEO is not a short-term strategy. It isn’t the online presence equivalent of a get-rich-quick scheme. It takes time, so you’ll need to be patient. SEO can take anywhere from four months to a whole year to start working.

You probably won’t see results from your SEO campaign during the first few months. That time is spent on strategy, setting a foundation, and getting things set up. You may start to see results regarding leads and conversions around the 4-6 month mark. Keep in mind that the longer you keep going, the better your results will be.

Remember, our services address technical errors and site health, develop a keyword strategy that will help you rank competitively, help you create quality content, build your authority with relevant backlinks, and bolster your local SEO. Following this process has proven to yield real results again and again for countless businesses like yours. We will use these strategies as a framework for focused strategies that are specifically designed to meet your business needs. We are driven by data and run analyses every month to determine how effective our strategies are for you. Based on our analysis results, we make adjustments to the strategies to deliver on our promises to you. If you have concerns, let us know. We’ll address them and help you understand what’s happening.

You’ve seen the ads at the top of Google search results. If most of the traffic goes to the top products, why not just pay for ads? While pay-per-click (PPC) ads can often be effective, they don’t get the same attention as organic results. A lot of people skip over PPC ads and go straight to the organic search results instead. It’s also worth noting that pay-per-click ads (which is what Google ads are) tend to be less cost-effective at getting to the top of the page since you have to pay every time someone clicks on them, even if it doesn’t result in a sale for your business.

On the other hand, SEO takes significantly more time before you begin to see results. Depending on how competitive your target keywords are, you may be spending on SEO for six months before you see visible results. That’s why we usually recommend that you do both. Start with a well-designed Google Ads campaign so you begin getting leads immediately, but don’t neglect your SEO in the meantime so that you can achieve those lucrative, high-volume organic search rankings.

Begin Your SEO Metamorphosis

Skyrocket your sales to the moon with our SEO services! Get started with a free consultation.

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