Marketing is invaluable to your business. You can use many tools to promote your products, services, and business, but one particular tool has the potential to level up your marketing: commercial photography and videography.
Types Of Commercial Videography
Before you get started with commercial video production, it’s essential to understand the different types that exist. That way, you can make the best choice when it comes to choosing which one to use for any given purpose.
Commercial Promo Videos
Promo videos exist to promote what you as a business have to offer. It could be a sales pitch or simply an exploration of how your goods and services meet your customers’ needs. It can also promote the business itself. Promo videos can be a great medium to use when highlighting your business’s achievements, sharing important moments, telling your brand’s story, or even just wishing your customers well. In short, most commercial videography you do can fall under the category of being a promotional video.
Explainer Videos
Explainer videos are a more specific, narrower category of commercial videography. Explainer videos are more detailed explanations about what the business offers. These videos focus on the products: how they work, their benefits, and other important information that your customers should know. They can also be used in a similar fashion to introduce new customers to the business and its brand.
Training Videos
Sometimes your customers may need in-depth details about how to use your products and services. That’s where training videos come in. Training videos can offer customers step-by-step instructions that can enhance their experience with what your business offers. These videos may not help you sell products outright, but they can increase customer satisfaction, encouraging them to buy from you again.
Videography and Photography for Social Media
While you may put a lot of your photography and videography on your website, that isn’t the only beneficial place where it can be uploaded. Social media platforms are excellent places to share your marketing videos and photos. When your videos are engaging, high quality, and directed at the right people, they encourage people to visit your website and move along the customer journey.
Vlogs
Vlogs are the video equivalent of a blog. If you want to share information about topics relating to your business or industry, vlogs are an excellent way to do that.
Why Do You Need Video Marketing Services?
An experienced video marketing agency can play a crucial role in a digital marketing strategy, offering your business many advantages. They can help increase web traffic, customer engagement, the number of leads you generate, and ultimately the amount of revenue the business is able to bring in. Online videos are making up an increasing amount of consumer traffic on the internet. The longer you wait to start using a video marketing company, the more your business misses out on. Videos allow you to present more information more quickly. Great videos are engaging to the audience, and in many cases, customers perceive them as a trustworthy source because it’s harder to disbelieve something you see. Businesses need customer trust, engagement, and conversions. Video marketing helps you get all of that.
How Does Commercial Videography Work?
You can’t just decide you want to include commercial videography as a part of your digital marketing strategy and expect to have a quality product ready to go later that day. If you’re going to integrate videos into your marketing successfully, you need to understand how the production process works.
Pre-Production
The first step is pre-production, which is when the writing happens. Ideas are generated, outlines are created, and scripts are formed. This is also the stage when necessary equipment is acquired, actors and actresses are selected, and locations are found.
Filming
Filming is the next step. You shoot different takes, making sure to capture all the angles you need so that you have the right materials to create an amazing video.
Post-Production
After filming comes post-production work when all the editing happens. Attention to detail is crucial in this phase because this is the last chance you have to catch mistakes and make sure all the little details are in place before rolling out the video. If you need to add graphics, subtitles, or sound, this is when it needs to happen.
Deployment
Once your video is ready to go, it needs to be published on different platforms for consumers to see. There are several options when it comes to deciding where to post your videos to. Choosing the correct platforms will depend on a number of factors.
YouTube
YouTube is the second largest search engine out there. It may be funny to think of it that way, but it’s true. YouTube is a great platform for most types of commercial videos. You don’t have to stick to just posting videos to a business channel, though. You can use YouTube as a platform to show your ads to customers by taking advantage of one or more of YouTube’s advertising formats. You can share skippable, non-skippable, in-display, or non-video ads.
Blog and Page Copy Embeds
Your website should definitely have at least some of your video content on it. Blog pages are generally great places to include photography and videography, and so are different portions of page copy. What you post and where is an important factor to consider. Ideally, your videos should be relevant to whatever page they’re added to.
YouTube may be one of the largest search engines, but Facebook takes the cake when it comes to popularity in posting marketing videos. Facebook can be great for live videos, explainer videos, and vlog posts. You can even choose to create a private Facebook page for your business where you post trainer videos as exclusive content to encourage people to engage more with your business.
TikTok
If branding is what you want, TikTok may be the way to go. TikTok focuses primarily on short, creative videos. If you want to generate more brand interest and engagement, starting your own TikTok challenge that is relevant in some way to your brand can be a good way to get started.
KW Optimization
As with virtually any type of digital marketing, how you use keywords is going to matter. You should carefully select the keywords you want your videos to rank for and find ways to include them throughout. Your titles and video descriptions are an excellent place to start. If you optimize your keywords correctly, you can increase the chances of your videos ranking on search results and generally showing up when and where you want them to. Again, this is something a video marketing company can help with.