When done right, organic social media can make an enormous difference. It takes a lot of work, though, which is why outsourcing organic social media could be precisely what your business needs.
How It Works
Audience Identification
Who is your audience? In other words, who needs the solution you’re offering? A professional social media content strategist will understand who needs what you have and create content that they will find enticing.
Strategy Creation
If you want your business to be effective on social media, then the production and publication of your content need to be thoughtfully executed. First, a professional will identify what purpose your content needs to serve. Ultimately, the content’s purpose is the foundation of your business’s content strategy. Did you know that posting at certain times of day will impact how effective your posts are? Did you know that different platforms are better suited to different types of content? Understanding factors such as these will also affect the strategy.
Hashtag Research
When used properly, hashtags can help advertisers keep track of conversations and make it easier to find things that pertain to a specific topic. For hashtags to be effective, a social media content strategist must discern which keywords are most relevant to your business by conducting keyword research.
Branded Image Creation
Because one of the primary purposes of using social media is to make connections with others, it’s also the perfect chance to showcase your business’s brand. Carefully cultivating your brand image is part of what allows your business to stand out to consumers. A social media content strategist will understand the character and image you want your business to portray to consumers and guide all of your content and posts accordingly.
Videography
There’s no question about it: videography is an absolute necessity for creating social media content. Video content tends to be engaging, entertaining, and informative in a short amount of time, making it incredibly popular. A social media content strategist will focus some of your content creation on video content to capture people’s attention.
Post the Content
With the strategy and the assets created, it’s time to establish a posting schedule for all appropriate platforms.
Earn Attention, Generate Leads
Once your content is published, it’s going to begin connecting people. Organic social media helps people who are already interested in your business find you; thus, it helps you generate leads. These leads are more likely to result in conversions if given the proper attention, so make sure you don’t neglect them.
Track Performance
As with any marketing strategy, performance tracking is another must. It’s the only way to judge the effectiveness of and weaknesses in a social media content strategy. Professionals will track metrics and key performance indicators to make sure that your strategy is on track. Remember that getting a clear understanding of how your efforts are trending may take time. Avoid the temptation to change too many things at once. To test or alter your business’s social media content strategy, a professional will change just one variable at a time until the impact can be measured.